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A multi-award winning North Wales hotel owned by a car designer

Posted on January 15th, 2020

A Multi-Award winning North Wales hotel owned by a car designer and business leader has picked up a very romantic accolade. Coes Faen Spa Lodge by the beautiful Mawddach Estuary, Barmouth, has received the Good Hotel Guide’s Romantic Award 2020.


Owned and designed by former Ford boss Richard Parry-Jones and his wife Sara the Five Star Lodge and Restaurant has picked up a succession of awards since opening five years ago, recognising its stylish contemporary design, eco credentials - the business is carbon positive - and unique characteristics.

Less well-known is the fact the Bangor-born engineer is a keen cook and enjoys designing the menus alongside professional chef Wayne Scarlett at the Lodge’s Môr Restaurant, frequently popping in to see how guests are enjoying his culinary creations.

‘We use local produce and suppliers wherever possible. It’s important for us to support Welsh businesses who meet our high standards of quality and animal husbandry, ‘said Richard.

‘We also have developed a network of artisan suppliers in Italy for specialist olive oils and of course fine wines’.

Richard Parry-Jones CBE FREng is former Group Vice-President-Global Product Development, Chief Technical Officer and Head of Global R&D at Ford Motor Company.

As Chief Technical Officer, he reported to the company's board of directors on technical matters, headed a technical staff of 30,000 engineers, scientists, designers and business professionals in North America, Europe, Latin America and the Asia-Pacific region.

He retired from Ford in 2007, and set up RPJ Consulting Ltd working with prominent automotive sector clients primarily in product development and strategy.

He is also current chair of the Faraday Battery Challenge, part of the Industrial Challenge Strategy Fund designed to ensure research and innovation takes centre stage in the UK government’s Industrial Strategy.

Through an investment of £246 million, the challenge addresses the productivity gap in a growing market worth an estimated £5 billion in the UK and £50 billion across Europe by 2025.

The challenge is addressing 8 key targets of automotive battery technology which will allow the UK to realise its commitment to move to full electrification and zero emissions vehicles. It is also expected to translate into other sectors, including aerospace.

He also provides additional technical and strategic support to the UK and Welsh Governments, including chairing the Bridgend Taskforce.

Marketing partners for the Lodge range from the giant Conde Naste and Visit Wales to the more niche Crisp White Sheets.

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Awards & Accreditations

Coes Faen Luxury Lodge is delighted to have won the following prestigious awards, highlighting the quality in our services to you.

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